When you produce videos for internet consumption you’ve got to be prepared for a little bit of abuse.
And of course, by a little bit, I mean a steady stream of bitter, angry, twisted comments from keyboard monkeys the world over.
However, every now and again, something happens, something that makes all the abuse worth it.
And that’s exactly what took place over the Christmas break.
Checking my emails, I found the following from a YouTube viewer who had tracked down my email address to send me this:
Shocked and delighted at someone taking the time to send us a positive comment about a video we produced, I sent it on to the Ford press office.
I was sure they’d like to see that it was worth letting Jon and I play around with my XR2 and their new ST at the launch of their new car for a video after all.
A few hours later came the following reply from the Ford team – maybe it was the festive spirit, maybe it wasn’t, but whatever it was it was still a thoroughly nice thing to do.
Here’s what they said:
I emailed Tim today (my first day back in the office) to thank him for getting in touch – and I told him how unusual it was for someone to send us a nice comment.
I explained the move by Ford was a very unusual one and he should snap them up on their very generous offer.
Turns out he’d already done exactly that…
In a world where internet commentators are so ready to dish out abusive comments, a story like this one makes a nice fuzzy-feeling change.
Here’s the video Jon and I produced of my Fiesta XR2 and the Ford Fiesta ST last summer. Apologies in advance for the mad hair… I was overdue at the barbers by about three months.
Enjoy.
Blackball Media’s video team are available to hire. Contact us on (023) 9252 2434 or email us here for a bespoke quote and some friendly advice.
