
Blackball Media writers work very hard to provide our network of websites and magazines with unique and entertaining stories. On the whole, I like to think we achieve it.
I’ve invested a lot in my team of writers and in turn they invest a huge amount of time in producing content. That’s why it annoys me all the more when our stories are blatantly ripped off and stolen by others.
It happened with an exclusive we broke on AOL Cars – but this time I wasn’t going to let it go quite so easily.
You may remember, towards the end of 2012 I broke a story (after a four month investigation and 20 Freedom of Information requests) that none of the overhead speed cameras on the M25 had caught any drivers in the last 12 months.
It transpired that none of the cameras were actually on – and my exclusive was followed up by countless national newspapers and radio stations, all of whom credited the source of the story.
STOLEN
However, on the morning we published the piece, I found my copy – word for word – cut and pasted on to a fleet website. The site looked genuine, it had a lot of content, had phone numbers, and other news stories, but they had blatantly stolen my piece and pasted it as their own.
I spotted it on Twitter – expecting their tweet to link back to my AOL story, but it didn’t, instead linking to their website.
Furious, I rang them and asked what they were up to. Answering the phone was a wide boy who accused me of “not being in the job very long” and that I was “wasting my time and his”. Turns out it wasn’t his site at all – it was run by a friend of his and he just answered the phone as his mate “works full time”.
When I accused him of stealing by piece and asked for “his mate’s” number, he laughed and hung up.
Pleasant chap.
Now, I’m nothing if not persistent, so I did some digging. It’s very easy to find out who registered a website – WHOIS, lists the name and address of those who bought the domain unless they opted out.
The idiot behind the fleet site hadn’t done that. Within minutes I had his name and home address and was looking at it on Google StreetView to see if he was worth suing.
He wasn’t.
So I popped over to LinkedIn instead. Soon I knew where he worked and it turned out he just so happened to be a fleet salesman at a franchised car dealership… so I picked up the phone to, let’s call him by his real name, Dean, at his dealership viagra europa.
CAUGHT OUT
“Good morning, XX Motors, Dean speaking, how may I help you…”
Oh. My. God. He’d only gone and answered the bleeding phone.
“Hello Dean, my name is James Baggott. I understand you run a website called XX and this morning you’ve stolen my exclusive story from AOL and pasted it on your website.”
Dean: “Er.”
“Now, before I contact the extremely large and incredibly deep-pocketed legal despartment at AOL about your blatant infringement of our copyright and put a claim in for your house at XX Drive, I want to give you the opportunity to remove my piece from your site.
“Does your dealer principal know you’re running a website with a side line in fleet sales? And more to the point does he know you’re stealing content from others in order to run that site?”
Croaky-voiced Dean: “Errr, no he doesn’t.”
“Ok, well if the story isn’t removed in the next hour, I’ll be giving him a call as well as the car manufacturer you’re representing too.”
Dean: “I’m sorry. I’ll fix it now.”
About 15 minutes later the site was down for maintenance… and it hasn’t reappeared since.
The internet has made it all too easy to steal stories. People don’t realise that pinching posts from other websites has a consequence – because more often than not they get away with it.
Unfortunately, copyright theft is too often seen as a forgivable misdemeanor, but it shouldn’t be. Publishers spend large amounts of money on employees, equipment, taxes and offices to let others simply rip off their output.
Sadly, we’ll never put a stop to stories being stolen, but every once in a while it feels good to make a stand. If more of us did it, perhaps people would think twice before hitting CTRL C, CTRL V…